Digital marketing vs Traditional marketing
Digital marketing job description
Digital marketing, now as we see it is a wide arena of marketing where digital tools and internet is used to convey the brand message, ideology or ideas that can bring upon a type of change either in the brand image or individual approach. It is when we promote and sell products and services by applying online marketing strategies to get desired future results. Digital marketing vs Traditional marketing major differences with between digital marketing roles and responsibilities and that of traditional marketing.
Today’s businesses can’t even think of running without the internet and preferably without digital presence. Internet took the world by storm in the last decade and now thinking of businesses, institutions, governance, etc. without the internet is impossible. Internet is the most preferred medium of communication in our decade. It changed the way we talk, walk, read news, study out syllabus and even how we market!
Digital marketing is as simpler as traditional marketing with some jargons that we will try to break down in this edition of writing. Those who understand digital marketing vs traditional marketing get extra perks of learning digital marketing.
As the definition of marketing goes, it is building mutually beneficial relationship with prospects, leads and customers. The same is with digital marketing job description where you use the internet and it’s associated applications with a wider audience to ensure that you are heard. To make it simpler, let’s look at some points that makes the digital marketing different from traditional marketing
Main difference of Digital marketing vs Traditional marketing
The main difference between these two is the medium used to market. In digital marketing, it is the internet and associated platforms that use the internet to connect you to the world. The traditional market uses physical presence to promote and sell a brand.
Points of difference
It refers to modern way of marketing technique to promote, to sell and to build an online presence.
It is a traditional way of promotions, advertisement including billboards, flyers, TV ads, radio ads, print advertisements, newspapers ads, etc. which was used by many companies in the earlier period.
Cost of application
Digital marketing is comparatively cost effective
Traditional marketing is not cost effective.
Digital marketing is not only easy to measure but also proven to be efficient in brand building.
Traditional marketing is difficult to measure and not so good in brand building.
After the Social media boom, it is easier to reach a large amount of audience in no time.
Very obvious limitation of traditional marketing is little or negligible interaction between the audience and the business.
Digital marketing is never time bound. There’s always an option to delete. E.g a Facebook story or a post, Instagram post or a YouTube video, etc.
It is static in nature and takes time to change. Sometimes it have to be replaced as whole.
E.g text print, newspaper ad or a TV commercial, etc.
Digital marketing the description in soft copy over the website, or through videos, YouTube, etc. which can be accessed anytime anywhere as per the consumer’s requirement.
Traditional marketing keeps everything in a hard copy.
Consumers don’t have an option to skip the advertisements here.
There’s always an option to choose whether to watch or not to in digital marketing platforms.
Digital Marketing tools
There are various marketing tools that the businesses around the world use to connect to their audiences. These tools can be any platform that is used online. This amount of tools can be different for any business at their disposal.
Some of the examples of these tools are:
- The website
- The assets is Brand (it’s logos, acronyms, icons, etc )
- Audio visual content (video ads, products portfolios, etc.)
- Images (product shots, company photos, infographics, etc.)
- Written content (blogs, ebooks, product content, testimonials, etc.)
- Online products or tools (SaaS, interactive conten, calculators, etc.)
- Social media profiles
This list is a non exhaustive list and can include many more tools that will be included in these points. It is upon the company whether it chooses any of the side mentioned tools or goes beyond that.
Digital marketing is defined by numerous digital tactics and channels to connect to customers on platforms where they spend most of their time. Below is the list of most known digital marketing tactics and channels used by each one of them:
Search Engine Optimization (SEO)
Seo is the optimization of a website in such a way that it attracts most traffic and to increase the visibility of your webpage on a search engine (like Google). The unpaid section of a website is also known as organic listings. Every marketer wants to get their page on the top of a search engine results page when a user searches for a specific terms. These terms are called ‘keywords’.
Building a strong site architecture and providing clear navigation will help search engines to identify our website as amongst the most influential ones. SEO is all about the driven traffic and Google accounts for more than 90% of global organic search traffic. When we studied digital marketing vs traditional marketing
this point was true that the basic pillar of marketing is to drive traffic online or offline.
On page SEO: In this type, the SEO focuses on content that is available “on the page” when looking for a website. By researching for specific keywords, the brand can answer questions for readers and can rank higher on the Search Engine Results Pages (SERPs) these content produce.
Off page SEO: In this type, the SEO focuses on the content that is out of the page. These content are inbound links, also known as backlinks. These links are of the publishers that link to the brands, and the management of those publishers, which affects how high the website will rank.
Technical SEO: In this type, the SEO focuses on the backend of the website and coding behind them. The CSS file optimization, Image compression and structured data are all the forms of technical SEO that can increase the website’s speed of loading.
This is the development of content and promotion of content assets for the purposes of generating brand awareness, lead generation, traffic growth, and customers. There are different channels that can help in content development that includes blogs, ebooks and white papers and info graphics too. Writing and publishing blogs can help demonstrate the image of the brand and generate traffic similarly long form contents helps further educate website users about the industry. Infographics that are a form of visual content that helps the users visualize to learn.
Social Media Marketing
Social media is the newest tool in the marketing world and has one of the largest audience penetration. This practice helps the brand and the content on social media channels to increase brand awareness and generate traffic for the business. The channels that can be used for SMM include:
Pay Per Click (PPC)
PPC is a method to drive traffic to the website by paying to the publisher every time a user clicks on the advertisement. One of the most known types of PPC is Google Add, which allows the businesses to pay to the top slots on the Google’s search engine results page at a price of per click on the given ad. These paid ads can also be done on Facebook, Twitter and LinkedIn with customized prices driven by the amount of traffic.
This type of marketing is performance based and the one promoting gets commission for digital marketing. It includes Hosting Video ads through the YouTube Partner Program and also posting affiliate links on Social media accounts.
Companies also use email marketing as a way of communication to connect to the audience. Email iused to promote content, discounts and events, as well as to direct the people to visit the website. It can include blog subscription letters, follow e-mails to the people who visited the website, customer welcome emails, holiday promotions and similar emails to ensure proper communication.
Job description in Digital Marketing
People who study marketing often ask ‘is digital marketing a good career’ choice, we assure you it! If you are looking to build a career in the sphere of digital marketing, there are numerous jobs in digital marketing. Here’s a breakdown of some of the areas that are in demand these days
- Content Managers & Strategies
- Virtual Reality Developers and Editors
- SEO/SEM Specialists
- UX Designer
- Email Marketing Specialist
- Digital Marketing Managers & Directors
- Analysts & AI Specialist
Digital marketing has a very good scope of development and employment in future. Of course it comes with major digital marketing roles and responsibilities but once you enter this advanced career, there is no turning back.