What is Social media marketing

What is social media marketing

Social media has changed the way we work as a society, including the way we communicate with others. As platforms such as Facebook, Twitter, and Instagram became operational, so did businesses.2 They began using these sites to further their own interests by advertising on social media. This is because these sites have the potential to change the behavior of consumers.

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing gives companies a way to connect with existing customers and reach new ones while allowing them to develop the culture they want, purpose, or tone. of their efforts.


  • The social media market uses social media and social networks to market the company’s products and services.
  • It allows companies to interact with existing customers and reach new ones as they develop their culture, purpose, or tone.
  • Sites like Facebook, Twitter, and Instagram are widely used to do social media marketing.


Social networking sites allow marketers to use a variety of methods and strategies to promote content and engage with people. Many social networks allow users to provide detailed geographical, demographic and personal information, enabling marketers to tailor their messages to potential users.

How social media marketing will help grow your business

There are important activities involved in digital marketing, and if you connect the pieces, you can take your business from zero followers to millions of followers in less than 6 months. Here’s how social media marketing can help you:

  • Supports your SEO strategy and content marketing. It connects you with key people in your marketing efforts. If you do it right, you will be successful in your SEO and content marketing with great rewards for all your marketing activities.
  • It builds trust and acceptance. Social media introduces business promoters who can make or mimic your marketing efforts. If you play it well, this sales app will build your credibility and market approval so that everything you touch becomes green gold!
  • Create an automated business. One thing you can have when you play your social media marketing game is enough to turn your business into a self-driving machine. You will make money every minute of the day, or sleep.

Major Social Media platforms:

There are 755,820,000 in the world and this number is increasing day by day. Internet and then social media took the world by storm. Digital marketing was unscaled by the introduction of social media, namely after Facebook came to light. We already had emails by then. Let us learn more about the social media platforms we live our half life on.

1. Facebook

Headquarters: Menlo Park, CA

Founded: 2004

Active Monthly Users: 2.45 billion

This evergreen social media network is tried and true, and no matter your industry, there’s a place  for you on Facebook.Some of the leading industries on Facebook are financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.Facebook ads capture a wide market and will your business wider audience.


facebook marketing

The above image shows active Facebook users around the world. You can imagine the scope of audience you have for your business on Facebook.

2. Twitter

Headquarters: San Francisco, CA

Founded: 2006

Active Monthly Users: 330 million


Twitter is fast, one of the elites and harder for many to cope up with. But when you understand this and build a strategy, Twitter can help you get a wide range of audience. If your business is related to entertainment, sports, politics, or marketing, you are eligible to earn tremendous engagement on this platform. On Twitter, brands have an opportunity to craft and hone their voice – there’s space to be clever and personable with  informative and  content.

3. LinkedIn

Headquarters: Mountain View, CA

Founded: 2003

Active Monthly Users: 310 million

 Under itshuge network of professionals, you’ll find more than 61 million users in higher positions on LinkedIn. If you’re looking for decision makers who have the power to hire your company, buy  your product, or partner with you, LinkedIn is the place for you.44% of LinkedIn users have an income above the national average.

linkdein marketing

It might not be a social media network with glamour, but there’s unlimited potential for interacting with  an elite group of professionals who can make a difference in your business

4. Instagram

Headquarters: Menlo Park, CA

Launched: 2010

Active users: 1 billion


Instagram is a bucket of eye-catching visuals and inspiring creativity.It’s also a social network where product-based businesses, influencers, and coaches can survive and had personalized features for running a business. Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than before on Instagram – not only can B2B’s connect with a huge audience, they can link the product information and sales directing from Instagram.

If your target demographic is under the age of 35, Instagram is a gold mine for you.  63% of users are between the ages of 18 to 34, with virtually even split between genders.

social media marketing

5. Snapchat

Headquarters: Los Angeles, CA

Founded: 2011

Active Monthly Users: 360 million


If your target demographic is young, you definitely need to exist on Snapchat.The most active users are Snapchat are 13-year-olds who are  spending upwards of 30 minutes a day on the app.Snapchat is a flexible toll with user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.

6. Pinterest

Founded: 2010

Headquarters: San Francisco, CA

Active Monthly Users: 322 million

Some of the most popular content on Pinterest are related to  fashion, food, decor, wedding, workout and DIY-related pins.In addition, anything with rich visual can survive on Pinterest.Notably, 81% of users on Pinterest female – if you have a predominantly female audience, that’s a compelling reason to invest time and moneyon social media marketing on Pinterest.

7. Reddit

Founded: 2005

Headquarters: San Francisco, CA

Active Monthly Users: 430 million


Reddit markets itself as “the front page of the internet.”Reddit is one of the top 20 most-visited sites according to Alexa rankings. Reddit has a unique amalgamation of content and community, with more than 150,000 communities dedicated to every topic imaginable.

With so many content and communities that would care about that content, there’s a place for every brand and business – it’s a matter of finding the niches where you belong and your potential customers are active and diving in.

8. TikTok

TikTokis a leading destination for short-form mobile video is loved by many teens.It was ranked as No. 1 on breakout app in 2020, TikTok is on it’s journey to surpass 1.2 billion active users per month in 2021.The time people spend on Tiktok is the more than Facebook and is increasing day by day. People create much engagingand entertaining content in tiktok.

Social Media Marketing Statistics:

  1. When setting or reexamining your social media marketing strategy, statistics are the first thing you should look at. They’re often used to centralize your own performance within your industry and also outside your scope.
  2. Year 2020 was a significant one in social media. The pandemic pushed more people to spend time internet surfing because everyone was at home nd find more ways to connect with each other. Social media engagement was adjusted to the new normal of work-from-home jobs.
  3. Over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025 in the world.
  4. The top social media networks ranked by the number of active users are in the series below.




    Facebook Messenger.

  5. Internet users spend an average of 2 and a half hours on social media per day.

  6. 54% of social browsers use social media to research about the products they wish to buy.

  7. 3 million new users joined social media every day in 2020.

  8. Millennials are logged on to social media for an average of two hours and 38 minutes daily, while Gen Z logs on for  two hours and 55 minutes . (World Economic Forum)

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